When proposing and creating a new marketing campaign, it is important to take the target audience into consideration. This not only aids in generating a forecast for the campaign’s performance,…

Should businesses be worrying about digital ad fraud? What are the preventive measures of fraud and how can businesses approach the mitigation of it? According to data from Integral Ad…

With the rate at which digital technology is changing the way consumers shop, e-commerce is becoming more and more common with retailers and merchants. However, owning an e-commerce business does…

When a company’s product or service is good, then it’s inevitable that it would have supporters who would make repurchases and recommend it to others. This can be in the…

As a company, a sales funnel is an integral part of your business strategy. It not only aids in acquiring new customers, but also eases them into the sales journey…

Finding the best voice for a brand can help set the tone for your business across social media platforms and other forms of communication such as emails and content pieces.…

Case studies involve in-depth research about certain business strategies that can help improve a company’s practices, brand and bottom line. They may also provide business-to-business (B2B) leads with compelling reasons…

Diversity within the workplace is important in and of itself, as well as the business as a whole. In order to serve its customers in the best possible way and…

Whether you are working from home or at a designated office location, your business workflow is an integral part of your success. This is because it not only streamlines your…

Is internal recruitment right for your business? According to LinkedIn data, it has been making a comeback at 10% since 2015. From the perspective of talent professionals, 73% of them…