Private Equity & Portfolio Companies​

With Find Your Audience, we turn marketing into a growth lever to generate you more EBITDA.

Deliver on your forecasted growth with our 2 phased approach.

Phase 1 - Pre-Deal

Don’t overpay for your target company. We help you underwrite your target company’s valuation with marketing expertise.

Marketing Due Diligence

  • An assessment of your target company’s marketing capabilities
  • An analysis of marketing capabilities gaps
  • Normalization of the marketing budget and expense line items

Market Analysis

  • An assessment of your target company’s total addressable market
  • Competitive landscape review
  • Category benefit analysis / value prop review

Phase 2 - Post-Deal​

Create marketing momentum from Day 1. We help you plan, identify, and execute marketing activities to drive value creation.​

100 Day Plan – FYA’s Value Creation Framework

  • Where are you today?
  • Where are you going?
  • How are you going to get there?
  • What is it going to take to get there?
  • Demand Generation
  • Marketing Technology Stack
  • Product Development
  • Marketing Workflows
  • On-going marketing operations & sales enablement support
  • Marketing Budget
  • People & Organizational Assessment / Recruiting

What does an engagement with you look like?


We'll act as your shared marketing resource

FYA acts as a shared central marketing function and is accessible amongst all your portfolio companies.

Costs are distributed amongst the portfolio companies


Shared with Direction

We'll act as your shared marketing resource but with directed initiatives

FYA acts as a central marketing function and focuses on PE directed initiatives directed at specific portfolio companies.

Costs are shared with the target portfolio company

Preferred Vendor

We deliver economies of scale and your portfolio company’s benefit from a volume agreement.

FYA’s solutions are pre-negotiated with you and any of your portfolio companies can engage with us at their own discretion.

Solutions that PE Firms choose



A solution designed to support your existing resources. FYA delivers you access to a dedicated marketing manager and access to our tactical resources.



A bolt-on marketing department, that gives you access to a fractional CMO, a dedicated marketing manager and access to our tactical resources.

What our clients say about us

Download our case study

How the FYA process helped a private equity’s portfolio company grow 80% in revenue.