When a company’s product or service is good, then it’s inevitable that it would have supporters who would make repurchases and recommend it to others. This can be in the form of a video review on YouTube, a blog post that goes in-depth about an item or even through word of mouth. In turn, these supporters can inform their co-workers, friends, family members and even social media followers about the item, brand and company itself.
However, it’s important to know that these supporters are not merely repeat customers who provide a steady source of income that helps with a company’s bottom line. These supporters are also invaluable when it comes to providing great feedback on how a product or service can be improved and what they would like to see from the business in the near future.
By engaging with these individuals, a business can acknowledge their contributions and gain a wider audience that can be used to improve the customer experience and sales funnel process. It’s also a way to thank these individuals for their continued support.
A way to engage customers is through the use of customized messages. These messages can come in the form of emails, newsletters or even posts on social media platforms such as Facebook, Twitter and Instagram. To personalize them, a company’s marketing team should gather relevant data about customer preferences, needs and interests when it comes to their favourite products and services. Utilizing this type of information to create customized methods of communication can create memorable experiences, putting a company on the radar.
In terms of working with the biggest supporters, a business can send a customized message that asks for a collaboration. A marketing campaign that hedges on a successful collaboration should implement the supporter’s own personality into it, as it can help a product or service truly shine.
Of course, it’s also possible to have a company’s biggest supporters become brand ambassadors. This can involve a supporter becoming a face of the brand, a medium through which follower engagement can be increased, as well as affiliate links. Before selecting individuals to represent a brand, ensure that they understand any social media policies that should be upheld to help maintain the reputation of the individual and business.
At times, a curated vetting process may be necessary to find these brand ambassadors. With an experienced marketing partner like Find Your Audience, a company can achieve this and more. In addition to creating vetting processes that are dependent on the needs of clients, the Find Your Audience team is able to keep track of performance. This pertains to the effectiveness of affiliate links, influencers and brand awareness campaigns built on multiple platforms such as Twitter, Facebook, YouTube, Instagram and even Snapchat.
A business’ biggest supporters can become its most prominent influencers who help improve upon marketing efforts, the sales funnel, as well as the reputation of a company.
To begin taking your business to the next level, give Find Your Audience a call at 647-953-5042. Alternatively, business leaders may send an email to firstname.lastname@example.org. The team cannot wait to work with you!