Innovative Technology and Data

In the competitive real estate market, Jones Lang Lasalle (JLL) employs innovative technology and data intelligence to uncover untapped opportunities and drive success. By leveraging advanced tools and technology, JLL sets itself apart as a leader in the industry.

Leveraging Data Intelligence

JLL uses a range of data intelligence tools to enhance their real estate strategies. These tools help in identifying trends, predicting market shifts, and making informed decisions. One of the key components in JLL’s arsenal is the Portfolio Analytics Tool (PAT). This tool enhances operational efficiency, drives user adoption, and improves decision-making capabilities within commercial real estate (JLL Digital Solutions).

Data Intelligence Tools	Key Features
Portfolio Analytics Tool (PAT)	Enhances efficiency, drives user adoption, improves decision-making
IBM TRIRIGA	Streamlines operations, supports smarter enterprise operations

These tools allow JLL to maintain a competitive edge by providing insights that are essential for strategic planning and execution.

Technology-Based Innovations

JLL is committed to transforming the real estate industry through technology-based innovations. JLL Spark, for example, showcases their dedication to adapting and evolving in a technology-driven market. This division focuses on leveraging cutting-edge technology to develop new solutions and improve existing processes.

Technology-Based Innovations	Description
JLL Spark	Focuses on leveraging technology to transform the real estate industry
Proximity Marketing Tools	Engages visitors through WiFi, sends tailored messages to consumers on property

Proximity marketing tools are another example of JLL’s innovative approach. These tools engage visitors through WiFi, allowing tailored messages to be sent to consumers on property. This helps promote retailers and drive sales, demonstrating how JLL integrates technology with marketing strategies.

JLL’s digital strategies support smarter enterprise operations by designing and implementing a technology roadmap that fuels real estate strategies. This includes combining industry-leading technologies with proven approaches to people and processes (JLL Digital Solutions).

For more insights into the marketing strategies of other top companies, you can explore articles on what marketing strategies does Deloitte use and what marketing strategies does PwC (PricewaterhouseCoopers) use.

Strategic Property Enhancement

Enhancing the value of properties through strategic positioning, marketing, and leasing of vacant spaces is a core component of Jones Lang LaSalle’s (JLL) asset management approach.

Positioning and Marketing

JLL prioritizes positioning and marketing to maximize the value of their properties. By leveraging innovative technology and data-driven insights, they effectively showcase properties to potential clients. This process includes:

• Proximity Marketing Tools: JLL utilizes proximity marketing tools that engage visitors through WiFi. These tools allow tailored messages to be sent to consumers on property, promoting retailers and driving sales (JLL).
• Programmatic Ad Campaigns: The integration of programmatic ad campaigns and custom creative enhances the effectiveness of JLL’s marketing efforts, making them adaptable to varying budgets (JLL).
• Specialty Leasing and Marketing Partnership: JLL emphasizes the synergy between Specialty Leasing and Marketing to provide real results for clients, particularly in the evolving retail marketplace post-COVID, where creative uses of space are becoming more important.

Marketing Tool	Description	Benefits
Proximity Marketing	Engages visitors through WiFi	Tailored messages, increased sales
Programmatic Ads	Automated buying of digital ads	Cost-effective, targeted campaigns
Specialty Leasing	Creative space utilization	Enhanced property value, client satisfaction

Leasing Vacant Spaces

Leasing vacant spaces within owned assets is another strategic approach employed by JLL to enhance property value. This includes:

• Tailored Real Estate Solutions: JLL offers customized real estate solutions to meet the specific needs of their clients. This approach ensures that vacant spaces are leased quickly and efficiently.
• Extensive Expertise Network: Leveraging their extensive expertise network, JLL connects with potential tenants through various channels, ensuring a broader reach for their properties.
• Technology Integration: By integrating technology into their leasing strategy, JLL can provide detailed property information and virtual tours, making it easier for potential tenants to view and lease spaces.

For more insights into how different companies use marketing strategies, explore our articles on what marketing strategies does Deloitte use, what marketing strategies does Accenture use, and what marketing strategies does PwC use.

By focusing on strategic property enhancement through effective positioning, marketing, and leasing, JLL showcases their commitment to maximizing property value and delivering exceptional results for their clients.

Commitment to Sustainability

Jones Lang LaSalle (JLL) places a high emphasis on sustainability, integrating it as a core component of their marketing strategy. This commitment drives their efforts to offer solutions that support climate action, promote healthy spaces, and foster inclusive communities.

Driving Climate Action

JLL actively works towards climate action by implementing solutions that provide financial, environmental, and social returns. These initiatives are part of their responsible business practices and serve as a significant marketing point. JLL’s sustainability solutions focus on reducing carbon footprints, enhancing energy efficiency, and supporting renewable energy projects.

Sustainability Initiative	Description
Carbon Footprint Reduction	Implementing strategies to lower carbon emissions across properties
Energy Efficiency	Enhancing building performance with energy-saving technologies
Renewable Energy	Supporting the adoption of solar, wind, and other renewable energy sources

For more details on how JLL drives climate action, visit JLL.

Promoting Healthy Spaces

Promoting healthy spaces is another critical aspect of JLL’s sustainability strategy. They aim to create environments that enhance the well-being and productivity of occupants. This includes ensuring high air quality, optimizing natural light, and using eco-friendly materials. By focusing on these factors, JLL markets properties as not just spaces to work or live in, but as environments that contribute to health and wellness.

Healthy Space Feature	Benefit
High Air Quality	Reduces pollutants and allergens
Natural Light Optimization	Enhances mood and productivity
Eco-Friendly Materials	Minimizes exposure to harmful chemicals

For a deeper understanding of how JLL promotes healthy spaces, visit JLL Digital Solutions.

Fostering Inclusive Communities

Fostering inclusive communities is a key marketing strategy for JLL. They emphasize creating spaces that are accessible and welcoming to diverse groups. This involves designing properties with universal accessibility in mind, supporting local communities, and ensuring that developments contribute positively to the social fabric.

Inclusive Community Strategy	Impact
Universal Accessibility	Ensures that spaces are usable by all individuals
Community Support	Strengthens local economies and social bonds
Positive Social Contribution	Enhances the overall quality of life for residents

JLL’s focus on inclusive communities not only meets the demands of modern society but also positions them as a forward-thinking and socially responsible company. To learn more about how JLL fosters inclusive communities, check out JLL.

Explore more about the marketing strategies of other prominent companies such as what marketing strategies does Deloitte use and what marketing strategies does PwC (PricewaterhouseCoopers) use.

Global Market Reach

Understanding the global market reach of Jones Lang Lasalle (JLL) can provide insight into the effectiveness of their marketing strategies. This section will cover how JLL leverages its extensive expertise network and offers tailored real estate solutions to meet diverse client needs.

Extensive Expertise Network

JLL’s extensive expertise network is a cornerstone of their global market reach. Operating in over 80 countries with a global workforce of more than 102,000, JLL is well-positioned to support clients with a wide range of real estate needs. This vast network of professionals allows JLL to deliver high-quality services and solutions tailored to the unique requirements of each client.

Metric	Value
Countries Operated	80+
Global Workforce	102,000+
Experts	10,000+
Offices	300+

With over 10,000 experts and more than 300 offices globally, JLL ensures that clients receive knowledgeable and localized support, no matter where they are located (JLL). This extensive network is a significant advantage in the competitive real estate market, enabling JLL to provide timely and effective solutions.

Tailored Real Estate Solutions

JLL’s ability to offer tailored real estate solutions is another key aspect of their marketing strategy. By leveraging their extensive expertise network, JLL can create customized strategies that address the specific needs and goals of each client. This personalized approach helps to build strong client relationships and drives success in various real estate markets.

JLL’s tailored solutions encompass a variety of services, including:

• Property management
• Investment management
• Leasing and marketing
• Facility management
• Project and development services

These services are designed to meet the diverse needs of clients, whether they are looking to lease vacant spaces, enhance property value, or invest in new real estate opportunities. By offering comprehensive and customized solutions, JLL positions itself as a trusted partner in the real estate industry.

For more insights into the marketing strategies of other leading companies, you might find the following articles useful:

• What marketing strategies does Deloitte use
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Understanding JLL’s global market reach and tailored real estate solutions provides valuable insights into their marketing strategies. This knowledge can help young executives like you develop effective strategies for your own companies, leveraging the lessons learned from industry leaders like JLL.

Brand Positioning and Campaigns

Jones Lang LaSalle (JLL) has implemented compelling brand positioning and campaigns to highlight its expertise and capabilities in the real estate sector. Two notable strategies are their ‘SEE A BRIGHTER WAY’ campaign and the Times Square advertising launch.

‘SEE A BRIGHTER WAY’

On November 16, 2022, JLL launched a new brand positioning called ‘SEE A BRIGHTER WAY’ (JLL Newsroom). This initiative aims to underscore the company’s global capabilities and expertise in helping clients navigate complex challenges within the real estate environment. The campaign highlights JLL’s innovative approaches to delivering tangible business results in areas such as technology and sustainability, reflecting the company’s ongoing evolution to meet the changing needs of its clients.

The ‘SEE A BRIGHTER WAY’ campaign emphasizes several key facets:

• Global Capabilities: Showcasing JLL’s extensive expertise network and tailored real estate solutions.
• Innovation: Highlighting technology-driven advancements and data intelligence to provide superior client services.
• Sustainability: Demonstrating a commitment to driving climate action, promoting healthy spaces, and fostering inclusive communities.

This campaign is part of a broader marketing strategy designed to reinforce JLL’s position as a leader in the real estate industry, similar to other consultants like McKinsey & Company and PwC.

Times Square Advertising Launch

As part of their new brand positioning, JLL executed a significant advertising campaign in Times Square, New York City, during the week of November 14, 2022. This high-visibility campaign aimed to create a substantial impact and reach a broad audience, highlighting JLL’s innovative and forward-thinking approach.

The Times Square advertising launch featured:

• Digital Billboards: Utilizing the iconic digital billboards of Times Square to display the ‘SEE A BRIGHTER WAY’ message, capturing the attention of millions of passersby.
• Strategic Timing: Aligning the campaign with the brand positioning launch to maximize visibility and reinforce the new messaging.
• Target Audience: Aiming at young executives, property managers, and investors who frequent this bustling area.

The effectiveness of this campaign can be measured by the increased brand visibility and engagement it generated. For young executives looking to understand other companies’ marketing strategies, JLL’s approach serves as a prime example of leveraging high-traffic locations and strategic timing to amplify brand messaging, similar to initiatives seen with Deloitte and Accenture.

By exploring these strategies, you can gain insights into how JLL effectively positions its brand and executes impactful campaigns. This understanding can be beneficial as you develop your own marketing initiatives and learn from the best practices of industry leaders.

Specialty Leasing and Marketing

Jones Lang LaSalle (JLL) leverages a variety of innovative strategies in specialty leasing and marketing to deliver exceptional results for clients. This section delves into three key marketing tools: proximity marketing, social media lead generation, and data-driven insights.

Proximity Marketing Tools

JLL utilizes proximity marketing tools to engage visitors through WiFi. When consumers connect to WiFi at JLL-managed properties, the company can send tailored messages and promotions to them (JLL). This strategy helps promote retailers and drive sales by delivering relevant content directly to potential customers while they are on-site.

Proximity Marketing Tools	Benefits
WiFi-Based Engagement	Direct communication with visitors
Tailored Messages	Increased promotion effectiveness
On-Site Promotions	Enhanced customer experience

Social Media Lead Generation

JLL employs social media lead generation ads to stretch marketing budgets effectively. By targeting market-specific data, these ads drive traffic and sales for retailers (JLL). This approach allows businesses to reach a broader audience and generate higher engagement rates.

Social Media Platform	Lead Generation Benefits
Facebook	Targeted ads for specific demographics
Instagram	High engagement with visual content
LinkedIn	Professional network targeting

For more strategies utilized by other companies, check out our articles on what marketing strategies does Deloitte use and what marketing strategies does PwC use.

Data-Driven Insights

JLL collects data at the center level to provide tenants with valuable insights on improving their operations. This data-driven approach positions JLL as a customer expert, even for specialty retailers with limited budgets (JLL). By analyzing data, JLL helps retailers optimize their strategies and enhance their performance.

Data-Driven Insights	Uses
Customer Behavior Analysis	Tailoring marketing strategies
Sales Data	Identifying trends and opportunities
Operational Improvements	Enhancing tenant performance

Explore more about data-driven marketing strategies in our article on what marketing strategies does Cognizant use.

By integrating proximity marketing tools, social media lead generation, and data-driven insights, JLL creates a robust marketing ecosystem that supports retailers and enhances customer experiences. For more insights into other companies’ marketing strategies, visit our articles on what marketing strategies does Accenture use and what marketing strategies does KPMG use.