While listening to your favourite music or discovering new tunes on Spotify, you might come across an advertisement that’s so well-embedded with the vibe that you don’t even notice it’s…

Convenience, convenience, convenience. Yes, marketing is important, but what about logistics? It is 2020, and every year, people expect more and more from companies. But what does convenience mean? And…

Think about the last time you were on YouTube. There was definitely an advertisement in at least one of the videos you watched, and you kept clicking the “Skip” button…

For any business, thought leadership is a marketing technique that can lead to the exponential growth of a brand and the bottom line. However, what’s unique about thought leaders is…

What is the current state of influencer marketing? According to Morning Consult’s findings, 57% of millennials are more likely to make a purchase if an influencer seems knowledgeable about a product.…

Whether you are browsing Pinterest through your phone or desktop, you may spend hours upon hours being captivated by the aesthetics and items listed on the website. Before you know…

As the digital marketing field becomes more and more competitive, there is a dire need to differentiate your business from others. One of the most effective ways to do this…

Facial recognition no longer exists in only science fiction. It has been integrated within our lives for a while —especially through our mobile phones. According to Counterpoint Technology Market Research, 64% of…

In 2018, livestreaming platform Twitch had over 9 billion hours watched, which was a 43.4% increase from the previous year. In 2019, the total number of hours surpassed 10 billion.  The popularity…

Think about a time when you and your friends were deciding where to meet up. The location might have been a restaurant or even a store. Before the plans were…