Listen. You want the truth and nothing but the truth when it comes to the effectiveness of your B2B marketing strategies. So let’s have some real talk here.  When you…

As technology continues to transform B2B and B2C communication channels and collaboration tools, it can be easy to get lost in the excitement and end up with ineffective results. That’s…

The relationship between brands and agencies involves working together to achieve business goals. These goals can encompass revamping a company website, social media pages, or even running advertising campaigns to…

Is good talent ageless? According to a recent study by LinkedIn, 89% of talent professionals believe that a multigenerational workforce relates to the success of a business.  In today's day…

As more data about climate change arise, the need to work together and reduce one’s carbon footprint is more important than ever. As a business leader, it is integral to…

As people continue to practice social distancing measures and stay at home amid the coronavirus (COVID-19) pandemic, the amount of time spent on social media platforms is also seeing an…

When hiring talent, business leaders and their human resources team should carefully consider whether to select candidates internally, externally, or a mix of both recruitment methods.  While internal recruitment can…

As technological advances continue, the banking industry is evolving alongside it. The increase in mobile banking and the demand for personalized services, for example, are changing the way consumers interact…

The coronavirus (COVID-19) is changing consumer shopping and spending habits. There is an increased interest in items like medical masks, household maintenance masks, as well as hand sanitizers. According to…

The coronavirus (COVID-19) pandemic has contributed to major changes when it comes to the professional and personal lives of individuals. While some businesses closed down, others adapted to contactless services…