The direct-to-consumer (D2C) strategy refers to businesses selling products or services to customers without the use of a middle party. The third-party can include wholesalers and retailers.   According to an…

WhatsApp is a cross-platform messaging application that allows users to communicate with each other through voice chat and text messages. It also lets users share photos, recordings, and other documents.…

Twitter has been maintaining a steady growth in its number of users throughout the years. According to data from eMarketer, the social media platform reached 274 million worldwide users at…

When you think of games, you may think of how people need dedicated computers and consoles in order to play them. However, the mobile gaming market is gaining some major…

Let’s say you want to host an event with business CEOs to establish strong B2B relationships. Rather than simply sending out an email blast to your company’s entire contact list,…

Influencers. They are everywhere and their audiences love them. They can be on several social media platforms such as YouTube, Instagram, Twitter, and even TikTok. With such large audiences, marketers…

According to research conducted by the IHL Group, there is a shift toward minimalistic products over household brands. Of all the retailers researched, all of which have over 50 U.S.…

Conducting effective background checks when it comes to potential employees is an important part of business. These background checks not only ensure that an employee is qualified for the position,…

While scrolling down your Twitter feed, you may come across tweets by Wendy's fast food chain. The social media account is often interacting with customers and roasting competitors. The spit-fire…

What is the current state of smart homes? According to research by Strategy Analytics, the number of households with smart home systems was 228 million in 2019. In 2020, it…