Valuable customer feedback is one of the pillars of running a successful business. This is because feedback can identify pitfalls within the customer service experience,

For a business that’s working on a new marketing campaign, the scientific method can be a great starting point.  Not only would using the scientific

When proposing and creating a new marketing campaign, it is important to take the target audience into consideration. This not only aids in generating a

Should businesses be worrying about digital ad fraud? What are the preventive measures of fraud and how can businesses approach the mitigation of it? According

With the rate at which digital technology is changing the way consumers shop, e-commerce is becoming more and more common with retailers and merchants. However,

When a company’s product or service is good, then it’s inevitable that it would have supporters who would make repurchases and recommend it to others.

As a company, a sales funnel is an integral part of your business strategy. It not only aids in acquiring new customers, but also eases

Finding the best voice for a brand can help set the tone for your business across social media platforms and other forms of communication such

Case studies involve in-depth research about certain business strategies that can help improve a company’s practices, brand and bottom line. They may also provide business-to-business

Diversity within the workplace is important in and of itself, as well as the business as a whole. In order to serve its customers in