Inside Look: What Do Digital Marketing Agencies Do?
A digital marketing agency can offer a valuable partnership to your company, beyond your expectations. We’ll take a closer look at what digital marketing agencies are and how they work.
Key Takeaways
- Digital marketing uses digital channels such as search engine optimization (SEO), pay-per-click (PPC), social media, email, content or influencer to promote products, services and brands.
- Digital marketing agencies develop customized campaigns for clients to increase awareness, attract customers and drive sales.
- Businesses without in-house expertise outsource digital marketing to full-service agencies for effective campaigns.
- Types of digital marketing agencies: full-service, inbound, social media, SEO, PPC, web design.
- Each agency specializes in services like lead nurturing, website redesign, social media management, SEO, paid advertising and web design.
Digital marketing refers to the use of digital channels, such as websites, search engines, social media, email and other online platforms to promote products, services, or brands. It’s also used for engaging customers and executing various marketing strategies and tactics. It aims to reach and interact with target audiences, build brand awareness, drive customer engagement, generate leads and ultimately achieve marketing objectives.
Digital marketing services can include, but are not limited to, the following:
- SEO
- PPC Advertising
- Social Media Marketing
- Email Marketing
- Content Marketing
- Influencer Marketing
- Analytics to Measure and Optimize Campaign Performance
What Does a Digital Marketing Agency Do?
Taking all of the digital marketing services mentioned above into account, a digital marketing agency is a team of experts, including website designers, graphic designers, marketing consultants, writers, social media marketing managers, digital strategists and other specialists. They collaborate with clients to develop effective digital marketing campaigns tailored to specific needs.
Businesses that lack in-house expertise or resources for effective marketing strategies often choose to outsource these efforts to a full-service digital marketing company. These agencies implement effective marketing strategies aimed at increasing awareness, attracting new customers and driving sales.
A digital marketing agency can help fill in the gaps thanks to the expertise and experience to create a comprehensive digital marketing campaign that will reach your target audience, increase brand awareness and generate more leads.
Here at Find Your Audience, we have a comprehensive range of digital marketing services, including:
- Art Direction, Branding and Brand Books
- Copywriting and Copy Books
- Creative Initiatives and Campaign Designs
- Commercial Photography
- Social Media Content Planning and Production
- Web Design and Web Development
- SEO
- Traditional and Digital Media Buying
- Optimization Planning and Testing (A/B Split Testing)
- Direct Mail, Email, SMS, Chatbot Campaigns
- Customer Experience Reviews, Escalation Management and Enhancements
Selecting a digital agency can be difficult for those who are not familiar with the industry. The abundance of agencies specializing in different industries or services, along with the variation in their offerings, can make the decision overwhelming. It’s important to consider factors such as your budget, digital marketing goals and preferred level of involvement in your digital marketing efforts when determining the best fit for your business.
To aid in your decision-making process, here are six types of digital marketing agency services that are commonly found in the industry:
1. Full-Service Digital Marketing Agency
Full-service digital marketing agencies are typically larger in scale compared to other agency types and offer a wide range of digital marketing services. Many businesses choose to collaborate with full-service agencies due to their expertise in specific projects, such as lead nurturing campaigns or website redesigns. Additionally, these agencies can augment existing marketing departments with additional resources at a more cost-effective rate compared to hiring new employees.
2. Inbound Marketing Agency
An inbound marketing agency specializes in employing distinct tactics and strategies that differ from traditional outbound methods. Instead of actively reaching out to customers, inbound agencies focus on positioning a business online in a way that enables customers to discover them, build trust gradually and ultimately drive sales. It’s important to note that while inbound strategies can yield substantial results over time, they usually require a longer time frame (around six months to a year or more) before experiencing a significant increase in leads and sales.
3. Social Media Agency
When businesses require assistance with creating and managing their social media accounts, they enlist the services of social media agencies. These agencies are responsible for producing and managing content, as well as setting up ads on social media platforms such as Facebook and Instagram. In addition, they also offer services related to engaging with customers through interactions on social media. Social media agencies may also arrange influencer outreach programs for cross-promoting brands or affiliate marketing.
4. SEO Agency
Digital marketing agencies that specialize in SEO assist their clients in achieving high rankings for their websites and website content on search results. These agencies employ specialists who perform a wide range of tasks, including keyword research, website audits, backlink audits, content creation for websites and blogs, metadata assessment to evaluate the quality of URL, title tags, meta descriptions, video description optimization, link building and more. Additionally, SEO companies utilize various data analytics and website development tools such as Google Analytics, Google Search Console, SEM Rush and SEO Moz. These agencies are early adopters of SEO best practices, including compliance with Google’s ever-evolving search algorithm.
5. Online Ad Agency/PPC Agency
Paid advertising or paid search is another method of driving traffic to a business website. This involves spending money on bidding for keywords and ad placement on search results, unlike free organic traffic. Digital ads can be displayed on various platforms such as social media channels, websites and search engine results pages (SERPs).
To ensure that the digital ads created conform to the best practices of the various digital platforms on which they appear, digital ad agencies specialize in developing attention-grabbing and keyword-rich ads. They provide a range of services, including the creation and deployment of ads on popular platforms such as Facebook, Instagram, Twitter and YouTube, as well as the creation and maintenance of a Google Ads Manager account.
6. Web Design Agency
Web design agencies have a team of creative designers that specialize in creating customized and optimized websites or web pages for businesses. These designers are responsible for designing the look, feel and functionality of web pages that cater to the specific needs of their clients, whether it’s for a brand-new website, a website redesign or for smaller projects.
These agencies offer a range of services, including user experience and user interface (UX/UI) design and research, image creation and storage, web development and web hosting to ensure that the website is developed and maintained to the highest possible standards.
Businesses collaborate with digital marketing agencies mainly for their specialization in online marketing. Such agencies are adept at staying updated with the latest trends, best practices, tools and strategies that are essential for achieving digital marketing success.
Working with a digital marketing agency enables companies to benefit from the following:
Expertise and Specialization
Digital marketing agencies are staffed with professionals who have the expertise and specialized knowledge in various areas of digital marketing, such as SEO, PPC advertising, social media marketing and content marketing. By leveraging their expertise, businesses can benefit from a strategic and data-driven approach to their digital marketing efforts.
Cost-Effectiveness
Hiring and maintaining an in-house digital marketing team can be costly in terms of recruitment, training, salaries, benefits and overhead expenses. In contrast, outsourcing to a digital marketing agency can often be more cost-effective, as it allows businesses to access a team of experts without incurring the overhead costs associated with an in-house team.
Access to Cutting-Edge Tools and Technologies
Digital marketing agencies typically have access to advanced marketing tools, software and technologies that are necessary for effective digital marketing campaigns. This can include analytics tools, keyword research tools or social media management platforms. By leveraging these tools, businesses can gain insights and optimize their digital marketing strategies for better results.
Flexibility and Scalability
Businesses benefit from working with digital marketing agencies because of their remarkable flexibility and scalability. With an agency in tow, businesses have the power to quickly shift gears based on evolving needs or goals, granting them exceptional agility for developing effective strategies that bring results.
Fresh Perspectives and Creativity
Working with a digital marketing agency can introduce businesses to revolutionary ideas from outside their industry. By exploring the creativity of other clients, companies have powerful tools for developing cutting-edge campaigns and strategies tailored to their individual needs, giving them an edge in today’s fast-paced online world.
Time-Saving
Managing digital marketing campaigns can be time-consuming, requiring continuous monitoring, optimization and analysis. By outsourcing to a digital marketing agency, businesses can save time and focus on their core competencies while leaving the digital marketing tasks in the hands of experts.
Measurable Results
Data-driven decision making is at the core of modern digital marketing, delivering invaluable insights and helping businesses maximize their campaigns for better performance. With regular reporting from experienced agencies, it’s easier than ever to track progress and fine-tune strategies – an absolute must in today’s competitive marketplace.
Find Your Audience: A data-driven agency for revenue growth
Digital marketing is crucial for attracting leads and generating customers for a business.
Attempting to do it on your own can be a cumbersome, time-consuming and costly task.
Many businesses prefer working with external digital marketing agencies for this reason. Reach out to us today for a free 30-minute discovery call to help you identify quick wins and the best ways for us to work together.
Get in touch to see how we can optimize your online presence and drive sales!
