Innovative Ways to Increase Your Brand Awareness

Innovative Ways to Increase Your Company’s Brand Awareness

Let’s say you have game-changing products and services for your target market. However, no one is going to buy your products and services if they don’t even know of them or remember them through useful cues like a logo or a catchy company name. Oof. Press “F” to pay respects. But more importantly, press “W” to move forward with the power of brand awareness.

When the power of brand awareness enters the playing field, it becomes an entirely new game. Think about some popular logos of your favourite places to visit both online and offline. Whenever you see those logos, you instantly recognize them for what they stand for. This is because those companies have established excellent brand awareness through various means.

 

Social Media

72% of consumers would purchase from a brand they follow on social media, 85% of users feel more of a connection to businesses after following their brand accounts
One of these methods is through social media. In fact, according to a study conducted by Twitter, 72% of consumers would purchase from a brand they follow on social media. The study also noted that 85% of users feel more of a connection to businesses after following their brand accounts.

Social media can also be used to leverage that sense of connection between a consumer and a brand. This can be done through the use of unique hashtags brands have created for their fans. Look at the Twitter pages of some of the biggest esports teams. It’s quite common that each team has a unique hashtag their fans can use to generate hype and show support.

 

Logo Design

67% of small businesses are not opposed to paying about $500 for a logo design, 18% of businesses are even willing to pay up to $1,000 for a logo design

Now let’s take a look at the influence a logo itself can have over a consumer. Did you know that 67% of small businesses are not opposed to paying about $500 for a logo design? In fact, according to a study, 18% of businesses are even willing to pay up to $1,000 for a logo. This is because these businesses understand the impact of good graphic design and know how to leverage the research conducted on the relationship between colours and marketing.

Creating the perfect brand logo is no walk in the park. That’s why hiring an experienced graphic designer who knows their colour theory and your marketing goals is a step in the right direction. Don’t skimp out on this, as the quality and thought that go into your logo lay the foundation for your brand awareness goals.

 

Event Sponsorships

FYA logo placement on sponsored items
Another way to increase brand awareness is through sponsoring events. Think about some of the concerts, festivals, and expos you’ve attended recently. Those events usually have brand sponsorships in the form of logo placement in their venues. Brands can leverage the crowd and popularity of events through posters, t-shirts, bags, pins, and even something as simple as water bottles.

If you take a look at popular energy drink brands, whenever they host esports events, their logos and products are visible throughout the venue. This ensures that attendees are aware of their presence and can associate their brand with esports for the sake of future growth.

 

Brand Personality

Creating a brand personality through conversation

One more innovative technique used to increase brand awareness involves creating a brand personality. This means giving your brand a tone of voice or a narrative that has a more personal touch to it.

While some of your customers and followers on social media may realize you’re trying to build brand awareness, they will still enjoy some tongue-in-cheek when interacting with your brand. If you hop on over to Twitter, there are a lot of big brands that have successfully employed this strategy. Giving your brand a personality not only makes it stand out, but also increases the number of interactions it has with potential customers.

 

The Find Your Audience team is experienced when it comes to increasing brand awareness. We make it our goal to not only find the best strategies that suit your business, but also take the initiative to find small pockets of opportunities that will make your brand rise above all others.

Take out your competition by sending us an email over at hi@findyouraudience.online. If you’re feeling more chatty, then hit us up at 647-479-0688. We’d be excited to work with you to achieve your business goals.

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