Whenever you’re browsing the internet on your mobile phone, you are faced with a plethora of advertisements. If you’ve opted in to a more personalized experience, then the advertisements you see would be curated to your interests.

There’s no doubt that mobile marketing is a venue that helps funnel leads. When it comes to email marketing, an important fact to consider is that 61.9% of emails are opened via mobile phone. 

According to the 2019 study conducted by Upland Software, 28.3% of the people surveyed indicated that they opened their emails through webmail, while only 9.8% of them opened emails using a desktop computer. 

In research conducted by Junto, it was also found that 61% of people who search for local businesses are more likely to initiate contact if the business has a website that’s mobile-friendly. 

When it comes to click-through rates, OpenX revealed that 60% of consumers click on advertisements on their mobile phones on a weekly basis.

There’s no doubt that mobile marketing is a venue that helps funnel leads and ultimately helps improve the bottom line. Based on this research, here are some tips and tricks you can use to revolutionize your business’ mobile marketing strategy. 

Make online forms accessible

Given that mobile-friendly websites are king, it’s integral to create a user-friendly experience. This is especially the case when it comes to filling out online forms. How many times have you filled out an online form — only to have it glitch and make you do it all over again? By optimizing the information gathering process, your customers will be less frustrated and save more time. 

Communicate with text messages

Less invasive than a sudden call, texting customers about upcoming deals and offers is another way to gain an edge in mobile marketing. You need to ensure you have customer consent first. This can be done using an opt-in program where customers simply type in a number on their own and agree to receive promotional text messages. You can sweeten up the deal and entice your customers to accept these advertisements through carefully considered incentives as well.

Utilize social media platforms 

Mobile users who are on the go would appreciate getting information in the form of social media. This can be done through platforms such as Twitter, Facebook, and Instagram. By creating attractive social media content, your customers can simply scroll down on their feeds to find out the latest news about your products and services. Social Media is also a great way to engage with your customers and establish your business’ brand and voice.  

Create a selfie campaign

You can leverage your business’ social media following by creating a selfie campaign. This can be in the form of a contest or game that encourages your customers to learn more about business initiatives and its relationships with philanthropic organizations. Make sure to have guidelines and rules in place for selfie campaigns because this can help with the promotion of your products and services. A selfie that clearly displays an item with your brand’s logo on it, for example, can be shared with others in the form of likes, shares, and retweets. This would ultimately increase the audience reach of your business. 

Optimize the loading speed

Mobile users want quick and easy access to mobile webpages. If your mobile site does not load within the first few seconds, then it has a dire need for speed. This is vital for customers who shop online, as research has shown that lagging pages lead to increased bounce rates. The key to solving this is to have a dedicated mobile website developer who is well-versed in analyzing and optimizing your website’s loading speed. 

Revolutionizing your business’ mobile marketing strategy doesn’t have to be scary. The Find Your Audience team will guide you through the entire process and give you performance-based results. You can reach the team at either 647-479-0688 or hi@findyouraudience.online.