As the marketing industry continues to skyrocket toward new heights through technological innovations, it is important for B2B marketers to keep up. An effective way to do so is by working with other brand owners via B2B marketing.
How to spread awareness of your company’s goods and services is the big question on everyone’s minds. There are several B2B marketing channels you can leverage to ultimately improve your bottom line.
In this post, we provide you with some of the most effective digital B2B marketing channels out there and inform you of why you need to add them to your arsenal.
Firstly, make the most out of your company’s social media pages. With almost everyone in the business world having access to a mobile device, one of the best ways to connect with potential clients is through social media applications.
Leveraging a website such as LinkedIn for example, will allow your company to be visible in a plethora of networks. When a potential client visits your company’s LinkedIn page, they can get an overview of your services, success stories, and contact information.
As for Facebook, connecting with your clients by writing insightful posts and engaging with commentators is a way to showcase your industry expertise. One way to get noticed on Facebook is to promote your best posts along with a clear call to action. That way, you can make the most out of post reach and conversion potential.
Email marketing is another digital B2B marketing technique that can be used when trying to attract new leads. It is important to personalize your email subject lines, which are 26% more likely to be opened, according to a Campaign Monitor study.
The best email subject lines reflect urgency, pique curiosity, and entice leads with offers. The subject lines should be personalized to reflect your target audience’s likes and dislikes, for example, in order to appeal to their emotions and generate a higher email click-through rate.
Another marketing channel that we will discuss in this post pertains to content marketing. If your company’s website, for example, is equipped with blogs, articles, white papers, and the latest industry news, then it showcases your expertise. Such expertise would, in turn, build trust between you and your potential clients.
Other forms of content for your company’s website can include, for example, interviews and ebooks. Being able to have content of quality rather than quantity is the key to success, as articles of excellent quality tend to generate more engagement in the form of social media shares and comments.
Find Your Audience is specialized in a variety of B2B and B2C digital marketing services. For an in-depth consultation, feel free to either give the team a call at 647-479-0688 or send an email to firstname.lastname@example.org.