In this day and age, your business’ online reputation has a huge influence on whether or not consumers are willing to buy your products and services. The level of trust consumers have for your company can also dictate whether or not they’ll recommend your brand to others.
According to a study conducted by Trustpilot, 90% of consumers who shop online would not buy from a company with a poor reputation. In addition, 93% of the people surveyed read reviews before purchasing from an unfamiliar business. Meanwhile, 62% of shoppers research a business online when faced with unfamiliarity.
A business’ stance on social issues can also play a part in its reputation. If a brand has a bad reputation, then 83% of Generation Z individuals would likely tell others to stop purchasing from the business.
That’s why it’s integral for your business to have a stellar online brand reputation. There are several ways to achieve this.
1. Provide online customer service
Social media and the use of Twitter are so prevalent these days. If a customer wants to discuss your product or service, then they can put your brand on blast. By providing customer service online, you give others a direct outlet to reach your customer support team. Your team can then resolve any issues a customer may have. Your online reputation will flourish in terms of response times and acknowledging that the customer experience is important to your business.
2. Engage with customers on social media
Another effective way to leverage social media for the sake of increasing online brand reputation is to engage with followers and commentators. You can use memes, gifs, or witty replies in good taste to appeal to your target audience. Asking a question or having a contest to drive both engagement and the conversation are other ways you can engage with customers on social media platforms like Twitter, Facebook, and Instagram.
3. Post in your company blog
Creating content and posting on your company’s blog page not only helps with brand reputation in terms of being a thought leader, but also helps with SEO rankings. Having interesting blog content can also drive more traffic to your website. This allows potential customers and clients to learn about your brand.
4. Update your company website
Think of your company’s website as the customer’s first impression of your brand. That’s why it’s so important to make sure your website is user-friendly, aesthetically pleasing, and easy to navigate. Your brand’s reputation is on the line if customers visit your website and quickly leave because it is not optimized. Make sure your business’ contact information is clear, too. This ensures that potential clients can contact you about opportunities quickly and easily.
5. Manage your online reviews
Having online reviews not only increases the trust between your brand and customers, but also ensures that there is a constant flow of conversation about your products. Customers can review your business on Google and Facebook. They can also talk about your products and services to their audience via YouTube and Twitter. Responding to negative reviews quickly and professionally is just as important as thanking satisfied customers. It shows that your brand cares about the customer experience and is willing to resolve any issues
Nowadays, having a strong online brand reputation is integral to the success of your business. It is another form of connection between you and your customers. In addition, it helps determine whether or not your brand can be trusted by others.
Find Your Audience manages multiple brands and their social media accounts on a daily basis. The team members have experience from multiple industries to take your business to the next level. You can give the Find Your Audience team a call at 647-479-0688. Alternatively, you can send an email to firstname.lastname@example.org.