According to a study conducted by the Content Marketing Institute, 93% of B2B marketers use email as a means of distributing content. Closely following the popularity of email marketing is…

As a business, it is integral to have a marketing strategy to gain new customers and keep your current ones. Part of this strategy is to provide a solid customer…

One of the most important things to understand for any marketer is that business to business (B2B) content marketing is not the same as business to consumer (B2C) marketing. Therefore,…

Guerrilla. A noun. An individual who is part of a small group using unconventional tactics to fight against bigger opponents. Guerrilla. An adjective. A word describing unconventional and impromptu actions…

During the COVID-19 (coronavirus) outbreak, businesses sent out emails to notify customers about company policy changes, corporate responses, and the latest updates from health officials.  These emails provided important information…

Let’s face it. When you’re a fan of a brand, there’s a certain amount of loyalty that comes with it. You may be up-to-date with the brand’s latest products and…

As the coronavirus (COVID-19) continues to gain international attention, it is also affecting the state of businesses. According to a report by Coresight Research, 47.4% of U.S. individuals are avoiding international…

In today’s marketing landscape, businesses are always trying to find effective ways to generate new leads. While it is more traditional to conduct B2B marketing via print, it is also…

On March 15, 2020, the U.S. Centers for Disease Control and Prevention (CDC) issued guidelines for mass gatherings and large events. Such gatherings included conferences, sporting events, and festivals.  Restaurants also took…

The digital landscape is evolving, and in order to catch up with its latest trends and appeal to business executives, you must kick your marketing strategy into high gear. One…