Whether you want your business to stand out against other competitors or you want to take a calculated risk, unique marketing ideas are valuable assets for your company. While marketing itself attracts important stakeholders such as investors, clients, industry leaders, and consumers, thinking outside of the box can give you just the boost you need to take your campaign to the next level. 

In this post, the Find Your Audience team has gathered a list of 10 unique marketing ideas for your business. 

1. Participate in live networking events

Digital marketing has its advantages, but showing up at live events that can also give your business the boost it needs to create valuable professional relationships. The next time you get invited to a networking event, be prepared to learn about others within your industry, as well as be ready to market your own business to potential leads.

2. Participate in a podcast
   You can also create a podcast to not only share your expertise, but also promote your business’ products and services. If creating a podcast is not your greatest strength, then consider hiring a team of experts to help you with producing one. Another viable option would be to sponsor a podcast, as this marketing technique can also speak to your target audience.
3. Write a press release

Does your company have some big news to share with others? Does your new product or service improve an industry as a whole? Is your business doing something that has never been done in the past? With the help of a professional team, you can send out an exciting press release to news organizations. In turn, information about your announcement can get published on websites or in print. 

4. Work with an SEO expert

Another way to go about marketing is to work with a search engine optimization (SEO) expert. What SEO can do for your business is put it at the top of search results, as well as allow your target audience members to find your products and services more easily. It can entail figuring out the most effective keywords, backlinking, as well as paid or organic web traffic. 

5. Join an organization for professionals

This goes hand-in-hand with effectively networking with others in order to discover industry leaders and prominent stakeholders. Professional organizations can be found on LinkedIn, and they typically entail a level of expertise or experience before a new member can join them. Being part of an organization with like-minded people can offer your business growth opportunities that you have not encountered before. 

6. Work with TikTok content creators

Social media is a powerful tool that can be leveraged for your business needs. Nowadays, TikTok has become one of the most popular digital platforms for video content. Working with individuals to create engaging TikTok content can help your company and brand stand out and not just be another face in the crowd. 

7. Offer sponsorships to YouTubers
   YouTube is another online platform where viewers of video content visit quite often. To take advantage of this, you can work with YouTubers who would promote your products and services. Make sure that the YouTuber’s audience would be interested in your items in the first place, however, as this can help with making the content appear more authentic. 
8. Publish a guest post

In addition to working in collaboration with social media influencers, you can also work with bloggers to promote your brand. This can be done by offering to write a guest post and getting it published on their blog. Another way to go about this is to have the blogger conduct an interview with your company. This way, their daily readers could still receive content from their favourite writer as well. 

9. Start an affiliate program
   An affiliate program can be a fantastic way to promote your products and services. This can entail affiliate links and buttons for the number of clicks an individual is able to garner from their own audience, or even the number of sales that a representative can generate for you. Make sure to offer your affiliates perks for promoting your products and services as well, as this can incentivize them to talk or write about your brand more often.
   
   
10. Create a rewards program
    Similar to an affiliate program, you can start a rewards program that offers benefits, discounts, or other perks to customers who are fans of your products and services. This type of program can be tiered, involve points, as well as offer discounts depending on your chosen business model for it. Work with a team of marketing experts in order to figure out what would be right for your particular business. 

Sometimes, thinking outside of the box is what will innovate and grow your business. This involves using less traditional means of marketing and working with a team of professionals like Find Your Audience in order to figure out the best strategies. 

For more advice and a thorough consultation on how to take your company to the next level, be sure to contact the Find Your Audience team at either 647-479-0688 or hi@findyouraudience.online. 

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