How Digital Marketing Should be Leveraged for B2B Success
With the shift towards digitalization in the modern age, it is integral for the success of any business to use digital marketing. Through web and social media platforms such as LinkedIn, Facebook, Instagram, and Twitter, to name a few, businesses can find each other, access services, and generate new leads.
On LinkedIn, for example, businesses looking for services can search through hashtags and target certain locations in order to find what they need. Companies may also look through a prospect’s content and decide whether or not to partake in content writing services. The same could be said for social media service companies that help clients with setting up pages, creating brand logos, as well as developing a content bank.
Conducting digital marketing through Facebook and Twitter can establish a business as an expert in the services they offer. Resident social media experts within the company may also see Facebook advertisements and Twitter promotions that pertain to their work. These experts can then decide whether or not to use B2B services.
Instagram advertisements can also be very effective when it comes to digital B2B marketing. For instance, after creating an Instagram business account, one can begin to post content on a regular basis during optimal times. These metrics can be gathered through analytics. A business can also find out which relevant hashtags are the most effective.
The goals of a business Instagram page should be clear. For example, if a company wishes to increase its brand awareness, then posts should encompass eye-catching visuals and represent the business’ message as succinct as possible.
Another effective method of digital B2B marketing is through the use of emails. These emails can include a wide variety of topics, depending on a company’s goal. If, for example, a company wishes to inform its current clients of the latest software updates and upgrades available, then the company could send out an informative email. The business can also send more customized emails to decision-makers.
According to a study conducted by the Content Marketing Institute, 93% of B2B marketers distribute content through emails. Closely behind is LinkedIn at 89%. The popularity of Twitter and Facebook is 77% and 76% respectively. In addition, YouTube is at 59% and Instagram is at 26%.
When shifting gears from traditional B2B marketing to a digital realm, it is important to understand all the options available, as well as the pros and cons. Find Your Audience has a team of digital B2B marketing experts and creatives who are ready to hit the ground running and take your company to the next level.
Find Your Audience can be reached via phone at 647-479-0688. You can also email the team at hi@findyouraudience.online.
