Category: Blog

With the rise of digitalization, the prevalence of social media, and the trajectory of the millennial population, the B2B and B2C marketing game is changing

Like any busy business executive, you’re always on-the-go. This can be because of a business meeting, a conference, or an important networking event. Regardless of

Have you ever visited a restaurant and had your mouth water just by reading the menu descriptions? How about visiting a website, clicking on an

Picture this: one of your potential customers is scrolling down their Instagram feed and they see a photo that’s just so aesthetically pleasing. It may

Contactless payment solutions are seeing an increase in popularity. This is especially in the wake of the coronavirus (COVID-19) situation, as consumers are looking for

What is the impact of YouTube marketing on children, and how is the platform affecting the purchasing power of parents? According to a 2019 report

According to research conducted by Morning Consult, 81% of U.S. adults believed that smartphone addiction is an issue in 2018. Meanwhile, in the same year,

While listening to your favourite music or discovering new tunes on Spotify, you might come across an advertisement that’s so well-embedded with the vibe that

Convenience, convenience, convenience. Yes, marketing is important, but what about logistics? It is 2020, and every year, people expect more and more from companies. But

Think about the last time you were on YouTube. There was definitely an advertisement in at least one of the videos you watched, and you